The most powerful thing you can do for your business is to
- pick some ideal prospects, and
- ask them what they want
Few businesses do this. If you do it, you will have the advantage you need.
Not everyone will help, but a few will. Remember, your goal is to shut up and listen. Take some notes. Prepare to be surprised.
Once you know what problem is on your prospect’s mind, state that problem in the very first sentence of you materials.
